SR Social Videos

Design • Motion Direction • Social Media
We re-designed a series of social media targeted-videos to give our prospects more insights about Spaulding Ridge.
Year
2024
Credits

Motion Graphics/Creative Direction: Nirbhay Kumar
Music/SFX: Envato Elements


Goals

These social media videos effectively captivates viewers, elevating Spaulding Ridge's services and the range of technologies they have implemented to position them as the outcome-driven cloud solutions for the offices of the CFO and CRO—for today and tomorrow. As a Motion Designer my task was to create these videos for the social handles and sales material. I design the video using Adobe Illustrator for Illustrating the Styleframes or Storyboard, Adobe After Effects for animation and Adobe Premier Pro for Sound Design and mixing sfx.

Article Promo

These are short, engaging video that highlights the key points of our article or blog post to entice viewers to read the full content. These videos typically range from 20 to 30 seconds and feature eye-catching visuals and text overlays. The primary purpose of this video is to capture the audience's attention, provide a brief overview of the article's main ideas, and encourage them to click through to read the complete piece in our website. These videos are often shared on our social media platforms, embedded in email newsletters, or featured on websites to drive traffic and increase reader engagement.

Case Studies

These are short, informative video that showcases a real-life example of how we used a product, service, or solution to successfully solve a problem or met a need for our specific customer or client. These videos typically range from 30 to 50 seconds and feature brolls alongside the text overlays. It typically demonstrates how we have implemented the solution and the positive results our clients achieved. These videos serve as powerful testimonials, providing potential customers with tangible evidence of the effectiveness and value of the offering, ultimately helping to build trust and credibility for our brand.

Check out the complete case study for the video design process here.

Client Testimonials

These testimonials are brief statements or reviews provided by satisfied customers that highlight their positive experiences with our company's products, services, or overall business. These videos typically range from 3-4 minutes and featuring brolls, multimedia elements and engaging visuals in between to showcase the idea and experience shared by our client. It serve as social proof, helping to build trust and credibility with potential customers by demonstrating the value and quality of the SR's offerings through the eyes of real clients.

Demos

These are engaging video that showcases a product, service, or concept in action. It demonstrates key features, benefits, and how the offering solves a specific problem or meets a particular need. These videos duration depends upon the topics and features edited recordings of our SME's. These were designed to capture the viewer's attention, explain the value proposition clearly, and encourage them to take further action, such as making a purchase, signing up for a service, or learning more about the product. These videos were used in marketing and sales campaigns to effectively communicate the unique selling points of an offering and persuade potential customers to convert.

Webinars

These are just the promo teasers for the actual online seminar that is hosted in our website and allows participants to interact with our host and other attendees in real-time, typically through video conferencing software. These On-Demand teasers were designed to promote the actual webinar dates, topics of discussion and speakers in our panel . These webinars are used for training, or promotional purposes, enabling people from different locations to join and participate in the event without the need for physical presence by registering in to our webinar landing page.

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