Dynamic Cashflow
Animation: Nirbhay Kumar
Storyboard: Nirbhay Kumar, Eva Al Radaideh
VO: Duncan Reilly
Music/SFX: Envato Elements
Sound Design: Nirbhay Kumar
Through an engaging animated explainer video, Spaulding Ridge's dynamic cashflow for OneStream effectively showcases how their platform simplifies media distribution management. The video visually demonstrates how OneStream Dynamic Cashflow enables organizations to gain insight into their Cash Flow process as it interacts with Balance Sheet, Income Statement, and Roll Forwards within a unified OneStream system for Actuals, Plan, and Forecast. The video was designed using Adobe Illustrator for Illustrating the Styleframes or Storyboard, Adobe After Effects for animation and Adobe Premier Pro for Sound Design and mixing sfx.
Script
Storyboard
To connect better with the General-multiple industries. (CFO) audience, we introduced relatable character who serves as the bridge between High interest rates and tight capital markets that are putting pressure on finance teams to deliver timely and more accurate cash flow reporting to their leadership teams. Through an engaging narrative, we demonstrated how Spaulding Ridge’s Ridge’s Dynamic Cash Flow for OneStream provides an immediate and impactful solution to assist finance teams in producing accurate cash flow reporting and forecasting. After experimenting with various aesthetics, we settled on a vibrant gradient finish, infusing our creation with a high-end allure. Every UI's and element radiated an iridescent finish, adding a touch of enchantment to the overall design.
Motion
I utilized parallax movement in most scenes to add depth to various assets, including icons, user interface elements, and other visual components. By employing this technique, I aimed to create an immersive and engaging experience that would captivate the viewer's attention and draw them into the idea of what Spaulding Ridge’s Dynamic Cash Flow solution is all about. We have created a 2 minute videos featuring OneStream UI's showcasing the product in action. We use vibrant colors, exaggerated characters, and kinetic motion through abstract elements for maximum impact.
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Process
I incorporated coding expressions to keep the elements in constant motion, which helped maintain a kinetic atmosphere throughout the animation. It was crucial for me to ensure that the continuity between frames was seamless, allowing for a smooth transition from one scene to the next.
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