Data Solutions

Animation • Storyboard • Sound Design
We designed an explainer video to showcase Spaulding Ridge's expertise in delivering end-to-end data solutions that drive business success.
Year
2023
Credits

Animation: Nirbhay Kumar
Storyboard: Nirbhay Kumar, Eva Al Radaideh
Music/SFX: Envato Elements
Sound Design: Nirbhay Kumar
VO: Duncan Reilly

Goals

In this informative video, we showcase Spaulding Ridge's comprehensive data solutions that drive business success. Their services include data strategy, data engineering, business intelligence, machine learning, data products, and adoption support. They guide clients through the process of leveraging data to its fullest potential, from evaluating tools and optimizing infrastructure to providing valuable insights and predictive analytics. Their team ensures smooth implementation and ongoing support, helping organizations of all sizes unlock the power of their data. Case studies and real-world examples demonstrate the tangible benefits the clients have achieved by partnering with them. The video was designed using Adobe Illustrator for Illustrating the Styleframes or Storyboard, Adobe After Effects for animation and Adobe Premier Pro for Sound Design and mixing sfx.

Script

Storyboard

The designs were crafted by drawing inspiration from Spaulding Ridge's vibrant color palette. By skillfully incorporating the primary, secondary, and tertiary colors, we created a visually stunning graphic art style that truly brings the message to life. The graphics were intentionally minimalistic, allowing the ideas from the script to take center stage and resonate with the audience. Through a collaborative effort with Eva, we efficiently produced the graphics and assets, ensuring a seamless and impactful final product that effectively communicates the intended message.

Motion

I carefully considered the most effective ways to set the graphics in motion, I intentionally maintained a brisk pace throughout the motion graphics. My goal was to establish a consistent rhythm and timing that would be present in each frame, ensuring a cohesive and dynamic visual experience. To add depth and dimension to the video, I employed camera 2.5D tracking techniques at specific frames, creating an immersive effect that would draw the viewer further into the content.

Process

With a total duration of approximately 60 seconds, I designed the video to maintain a consistent pace from start to finish. This required a delicate balance of timing, ensuring that each element flowed seamlessly into the next without losing the audience's attention.

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