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Assortment Planning
Animation: Nirbhay Kumar
Storyboard: Eva Al Radaideh
Music/SFX: Envato Elements
VO: Duncan Reilly
Anaplan has revolutionized the way retailers approach assortment planning with their cutting-edge solution. To showcase the incredible potential of this innovative tool, we have crafted a captivating explainer video for the Accelerator video playlist series from Spaulding Ridge that delves into the heart of Anaplan's Assortment Planning for Retailers. This concise yet powerful visual journey unveils how Anaplan's solution empowers retailers to make data-driven decisions, optimize their product mix, and stay ahead in an ever-changing market landscape. Get ready to be inspired as we explore the future of retail assortment planning through the lens of Anaplan's groundbreaking technology. The video was designed using Adobe Illustrator for Illustrating the Storyboard, Adobe After Effects for animation and Adobe Premier Pro for voice over logging.
Script
Storyboard
The frames were thought through drawing inspiration from the script. Each frame was thoughtfully visualized, aiming to showcase captivating graphics that strike a delicate balance between simplicity and impact. The color palette, a harmonious blend of primary, secondary, and tertiary hues, was carefully selected from the Spaulding Ridge Color Palette, ensuring a cohesive and visually engaging experience throughout the storyboard.
Motion
The animation style is intentionally minimalistic, focusing on adding subtle motion to the graphics using carefully selected motion properties. By adjusting keyframes and fine-tuning the speed-velocity graph, the animations come to life without overwhelming the viewer. Considering our target audience, which tends to be on the more mature side, we've discovered that the key to success lies in prioritizing the message and content rather than relying on flashy, high-end animations or excessive motion design. By striking the right balance between visual appeal and meaningful information, we can effectively capture and hold the attention of our viewers, ensuring that the core message resonates with them on a deeper level.
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Process
When I first began animating this video, I had the goal of creating the quickest turnaround possible. As part of the Accelerator series, the video needed to be concise and straight to the point, highlighting the benefits of using the specific technology. To maintain a seamless and captivating flow of motion throughout the video, I cleverly incorporated relevant transitions by utilizing the point of an object from the previous frame. This technique not only kept the viewer engaged but also created a consistent and visually appealing experience. The result was a simple straight forward to the point video that effectively conveyed the key message while keeping the audience hooked from start to finish.
Overview
If you're curious for seeing more such simple short term video from the Spaulding Ridge Accelerator series, find below or further check out to explore these here.
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